Welcome to the New World Scout Ambassador BG!

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“I’m very proud and humbled to take on this new role as Chief Ambassador of World Scouting and continue to promote the great work Scouting is doing across the globe. Scouting is a worldwide force for good that unites young people with positive values and an adventurous spirit. We aim to make a difference in our communities, help young people learn new skills, and be kind to all people.”

~ Bear Grylls

New World Scout Ambassador Bear Grylls Launches the Largest Global
Youth Mobilisation for the SDGs

The World Organization of the Scout Movement made exciting news this week by announcing Bear Grylls as its new Chief Ambassador, making him the first public figure to be named for the role. Bear is known by millions of people around the world as an outdoor adventurer, inspirational speaker, TV host, and best-selling author with a passion for Scouting. Now in his new role as Chief Ambassador of World Scouting, Bear will act as a global voice for youth education with the aim of inspiring more young people to join the Scout Movement and create positive change in their communities.

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As his first official engagement as Chief Ambassador, Bear was on hand this past weekend for an event hosted by the World Scout Movement at the United Nations headquarters to launch Scouts for SDGs – a mobilisation of 50 million Scouts to make the world’s largest coordinated youth contribution to the Sustainable Development Goals (SDGs) by 2030.

“Scouts everywhere instinctively take action to make right what they see as being wrong in the world,” says Craig Turpie, Chairperson of the World Scout Committee. “Scouts for SDGs is all about the youth of today thinking globally and acting locally — being the change that they want to see in the world.”

Scouts for SDGs features a digital campaign and online SDG hub, as well as new tools and resources for National Scout Organizations to raise awareness and take action for the SDGs. The initiative will also provide financial contributions to local actions by Scouts thanks to support from Alwaleed Philanthropies, United Nations agencies, and a wide network of partners and volunteers that will help expand the effort.

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“Scouts have already made an extraordinary contribution to the SDGs through more than one billion hours of service and millions of local projects to promote peace, reduce inequalities, tackle climate change, and more,” says Ahmad Alhendawi, Secretary General of WOSM. “With Scouts for SDGs we are intensifying our efforts to unleash the power of millions more young people and tackle some of the most pressing social, environmental and economic challenges facing our world.”

Several guests of honour including Their Majesties King Carl XVI Gustaf and Queen Silvia of Sweden, and heads of international organizations joined the Scouts for SDGs launch event which was co-hosted by WOSM and the World Scout Foundation in partnership with the Office of the UN Secretary-General’s Envoy on Youth. The new initiative was warmly received by the UN and other delegates who recognise the unique role that Scouts can play to achieve the SDGs.


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